McDonald’s
Assignment
Create a three-spot campaign for a creative video development course focusing on storyboarding.
The Ask
Use the invisible power of scent to tell a story of our love affair with McDonald’s fries.
Concept
Scented Temptation:
It’s not just an alluring scent, it's addictive. Like an itch you need to scratch, delve into your temptation. Once you’ve had a taste, you can’t get enough... of the fries, of course.
