Wrangler
Role: Copywriter
The Ask
Create a campaign showcasing Wrangler as the jeans for Southern college students.
Concept
Made of Memories
Wrangler denim has been more than just clothing. We’ve been a constant companion.
Each distress mark is a memory of a wild night out on Greek Row, pulling that all-nighter, or witnessing your first home game win. These memories live on for generations, just like our denim.
Campaign
We decided to emphasize the southern college experience through both on and off-campus community events of the south such as Greek life, football, rodeo, etc.
Streaming & Radio